We are experts in developing information technology systems for both public and private sector organizations, with extensive experience in delivering reliable and impactful solutions. By creatively harnessing innovation and the power of
AI we drive system development that delivers the right answer taking organizations further than ever before. 
On January 19, 2026, Simply Bright System Co., Ltd. officially signed a Memorandum of Understanding (MOU) with Thammasat University at the Performative Room, U2 Floor, Pridi Banomyong Library, Thammasat University (Tha Prachan Campus).This collaboration aims to promote the exchange of knowledge, the development of academic activities, and the creation of sustainable lifelong learning opportunities. The partnership also supports the exchange of knowledge and innovation that will contribute to meaningful benefits for communities and society as a whole.
DigiTech ASEAN Thailand 2025 From 19–21 November 2025, Simply Bright System Co., Ltd. participated in DigiTech ASEAN Thailand 2025, a leading ASEAN exhibition and conference on technology and digital innovation.The event was jointly organized by the Ministry of Digital Economy and Society and the Ministry of Higher Education, Science, Research and Innovation, in collaboration with AI Connect 2025 (AI for Business). It was held at Halls 7–8, IMPACT Exhibition and Convention Center, Muang Thong Thani.
On November 19, 2025, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 27. The training program was held at Best Western Plus Wanda Grand Hotel, Chaeng Watthana, with the objective of enhancing knowledge and understanding of data governance principles and their application in higher education administration.
On September 2, 2025, Simply Bright System Co., Ltd. signed a Memorandum of Understanding (MOU) with Burapha University at Meeting Room 201, Theppharat Ratchasuda Building, University Library Office, Burapha University. The purpose of this collaboration is to promote and support the utilization of automated library systems, as well as to facilitate the exchange of academic knowledge, innovation, and related technologies that enhance intellectual capacity. The partnership also aims to apply organizational knowledge and expertise for the benefit of local communities and society in the Eastern Region of Thailand.
On May 19, 2025, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on “Advancing the Data Catalog System of the National Research Council of Thailand.” The presentation focused on driving and strengthening the implementation of the Data Catalog system to support the national research information infrastructure. The event was held at the Main Hall of the Central Research Information Center for Science, Research and Innovation, 1st Floor, Building NRCT 8, National Research Council of Thailand, Bangkok.
On April 10, 2025, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 26. The training program was held at Century Park Hotel, Bangkok, with the objective of strengthening knowledge and practical understanding of data governance frameworks in higher education administration.
On November 14, 2024, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 25.The training program was held at Century Park Hotel, Bangkok, with the objective of enhancing knowledge and understanding of data governance principles and their practical application in higher education administration.
On November 5, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on the “DOI Service System 2024.” The presentation was part of a seminar titled “Enhancing DOI Services and Strengthening Data Utilization Mechanisms in Science, Research, and Innovation (SRI)”. The seminar was held at the Cattleya Room, Ramagardens Hotel, Bangkok.
On August 6, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on the “DOI Service System 2024.” The presentation was part of an event focused on enhancing DOI services for Thai research outputs and supporting the national research information infrastructure. The session was held at the Main Hall of the Central Research Information Center for Science, Research and Innovation, 1st Floor, Building NRCT 8, National Research Council of Thailand.
On June 10–11, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by Mahidol University to serve as a Mentor and member of the judging panel for the MU(x) Gamification Hackathon. The event was organized as part of a concept competition aimed at developing innovative ideas for enhancing Mahidol University’s online learning management system through gamification. The hackathon was held at Neera Retreat Hotel, Sam Phran District, Nakhon Pathom Province.
On Friday, May 31, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakooll, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on Digital Object Identifier (DOI) and to introduce DOI registration services. The presentation covered key topics, including the DOI registration workflow as a Full Member, the structure of NRCT DOI prefixes, and the overall process of DOI management. The session was part of an activity aimed at promoting DOI registration services for digital information resources. The event was held at the Working Area Highlight Stage Hall, 1st Floor, Building NRCT 8, National Research Council of Thailand, Bangkok.
On March 19, 2024, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 24. The training program was held at Century Park Hotel, Bangkok, with the objective of enhancing knowledge and understanding of data governance principles and their application in higher education administration.
On September 6, 2023, Simply Bright System Co., Ltd. participated in a seminar on Advancing the Government Data Catalog and Open Data, organized in collaboration with the National Research Council of Thailand (NRCT). The event was held at Ramagardens Hotel, Bangkok. On this occasion, Mr. Roongrueng Maksakool, Chief Executive Officer of Simply Bright System Co., Ltd., delivered a presentation sharing insights on the current landscape of Open Data in Thailand, as well as the practical utilization of government open data to support innovation, research, and sustainable development.
On June 19–20, 2023, Simply Bright System Co., Ltd. participated in the 35th Seminar on Collaboration among Academic Institution Libraries, held at the Concert Hall, Puey Ungphakorn Learning Park (100th Anniversary), Thammasat University, Rangsit Campus. The seminar brought together professionals from the academic library network to strengthen collaboration and enhance knowledge and understanding among personnel. The event supported academic knowledge exchange, showcased advancements in librarianship, information science, and related professions, and featured exhibition booths from leading domestic and international companies. On this occasion, Mr. Roongrueng Maksakool, Chief Executive Officer of Simply Bright System Co., Ltd., was invited as a speaker to share knowledge and introduce the company’s solutions, including automated library systems, online learning systems (MOOC), digital information repositories, and their effective utilization to maximize benefits for educational institutions.
On January 19, 2026, Simply Bright System Co., Ltd. officially signed a Memorandum of Understanding (MOU) with Thammasat University at the Performative Room, U2 Floor, Pridi Banomyong Library, Thammasat University (Tha Prachan Campus).This collaboration aims to promote the exchange of knowledge, the development of academic activities, and the creation of sustainable lifelong learning opportunities. The partnership also supports the exchange of knowledge and innovation that will contribute to meaningful benefits for communities and society as a whole.
DigiTech ASEAN Thailand 2025 From 19–21 November 2025, Simply Bright System Co., Ltd. participated in DigiTech ASEAN Thailand 2025, a leading ASEAN exhibition and conference on technology and digital innovation.The event was jointly organized by the Ministry of Digital Economy and Society and the Ministry of Higher Education, Science, Research and Innovation, in collaboration with AI Connect 2025 (AI for Business). It was held at Halls 7–8, IMPACT Exhibition and Convention Center, Muang Thong Thani.
On November 19, 2025, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 27. The training program was held at Best Western Plus Wanda Grand Hotel, Chaeng Watthana, with the objective of enhancing knowledge and understanding of data governance principles and their application in higher education administration.
On September 2, 2025, Simply Bright System Co., Ltd. signed a Memorandum of Understanding (MOU) with Burapha University at Meeting Room 201, Theppharat Ratchasuda Building, University Library Office, Burapha University. The purpose of this collaboration is to promote and support the utilization of automated library systems, as well as to facilitate the exchange of academic knowledge, innovation, and related technologies that enhance intellectual capacity. The partnership also aims to apply organizational knowledge and expertise for the benefit of local communities and society in the Eastern Region of Thailand.
On May 19, 2025, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on “Advancing the Data Catalog System of the National Research Council of Thailand.” The presentation focused on driving and strengthening the implementation of the Data Catalog system to support the national research information infrastructure. The event was held at the Main Hall of the Central Research Information Center for Science, Research and Innovation, 1st Floor, Building NRCT 8, National Research Council of Thailand, Bangkok.
On April 10, 2025, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 26. The training program was held at Century Park Hotel, Bangkok, with the objective of strengthening knowledge and practical understanding of data governance frameworks in higher education administration.
On November 14, 2024, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 25.The training program was held at Century Park Hotel, Bangkok, with the objective of enhancing knowledge and understanding of data governance principles and their practical application in higher education administration.
On November 5, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on the “DOI Service System 2024.” The presentation was part of a seminar titled “Enhancing DOI Services and Strengthening Data Utilization Mechanisms in Science, Research, and Innovation (SRI)”. The seminar was held at the Cattleya Room, Ramagardens Hotel, Bangkok.
On August 6, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on the “DOI Service System 2024.” The presentation was part of an event focused on enhancing DOI services for Thai research outputs and supporting the national research information infrastructure. The session was held at the Main Hall of the Central Research Information Center for Science, Research and Innovation, 1st Floor, Building NRCT 8, National Research Council of Thailand.
On June 10–11, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakool, was honored by Mahidol University to serve as a Mentor and member of the judging panel for the MU(x) Gamification Hackathon. The event was organized as part of a concept competition aimed at developing innovative ideas for enhancing Mahidol University’s online learning management system through gamification. The hackathon was held at Neera Retreat Hotel, Sam Phran District, Nakhon Pathom Province.
On Friday, May 31, 2024, Simply Bright System Co., Ltd., led by Mr. Roongrueng Maksakooll, was honored by the National Research Council of Thailand (NRCT) to deliver a presentation on Digital Object Identifier (DOI) and to introduce DOI registration services. The presentation covered key topics, including the DOI registration workflow as a Full Member, the structure of NRCT DOI prefixes, and the overall process of DOI management. The session was part of an activity aimed at promoting DOI registration services for digital information resources. The event was held at the Working Area Highlight Stage Hall, 1st Floor, Building NRCT 8, National Research Council of Thailand, Bangkok.
On March 19, 2024, Simply Bright System Co., Ltd., represented by Mr. Roongrueng Maksakool, was honored to serve as a guest speaker on the topic of Data Governance for the Advanced Higher Education Administration Program for Senior Support Executives (NBSAS), Class 24. The training program was held at Century Park Hotel, Bangkok, with the objective of enhancing knowledge and understanding of data governance principles and their application in higher education administration.
On September 6, 2023, Simply Bright System Co., Ltd. participated in a seminar on Advancing the Government Data Catalog and Open Data, organized in collaboration with the National Research Council of Thailand (NRCT). The event was held at Ramagardens Hotel, Bangkok. On this occasion, Mr. Roongrueng Maksakool, Chief Executive Officer of Simply Bright System Co., Ltd., delivered a presentation sharing insights on the current landscape of Open Data in Thailand, as well as the practical utilization of government open data to support innovation, research, and sustainable development.
On June 19–20, 2023, Simply Bright System Co., Ltd. participated in the 35th Seminar on Collaboration among Academic Institution Libraries, held at the Concert Hall, Puey Ungphakorn Learning Park (100th Anniversary), Thammasat University, Rangsit Campus. The seminar brought together professionals from the academic library network to strengthen collaboration and enhance knowledge and understanding among personnel. The event supported academic knowledge exchange, showcased advancements in librarianship, information science, and related professions, and featured exhibition booths from leading domestic and international companies. On this occasion, Mr. Roongrueng Maksakool, Chief Executive Officer of Simply Bright System Co., Ltd., was invited as a speaker to share knowledge and introduce the company’s solutions, including automated library systems, online learning systems (MOOC), digital information repositories, and their effective utilization to maximize benefits for educational institutions.
